Dicarre LLC is founded by a group of orthopedic and marketing professionals, with its goal to provide advanced orthopedic products and solutions which could effectively accelerate the rehabilitation of patients and upgrade the quality of life of the users. The main products of this company comprises the spinal and knee braces, which are applied to patients with musculoskeletal deformities, injuries or discomforts. The company also has concrete marketing plans to further extend their product portfolio by developing related patient care, pediatric bracing products.

Being newly established by a team of enthusiastic professionals from US in 2013, Dicarre LLC has its aim and path to become a renowned and leading company within its medical sector. They need a unique and trustful brand identity which can differentiate itself and stand out among the already-existing competitors; some of these are multinational companies which exist in the market for decades with excellent reputation and strong customer loyalty. To achieve a trustful yet appealing balance between the need of highly professional image of medical business and the demand of expanding this new entity’s business by creating a spirit of beauty and vitality remarkably stirring is the challenge of this project. 

To help define the Dicarre Brand, Uchee Creative developed a modern identity that comprises both aesthetic and metaphorical approaches with the intention to diffuse gradually conceivable ideas of vitality and profoundness in a refreshing rhythm. We transformed the letter D of Dicarre to resemble shape of water drop, a vital and fundamental element indicating a sign of life, a metaphor of vitality. The water drop is then thoughtfully designed using the golden ratio to create classical beauty and colored in Champaign gold to imply the elegance and nobility, a subtle skill to nurture prestigious feel of the brand with spirit of eternal growth within. This Design of D Shape of Dicarre forms the distinguished brand identity and serves as spiritual and aesthetic skeleton to be heavily applied in its product designs and all visual communications, which would help moving Dicarre into the successful future.